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The Medium is the Message

Art Reception

2019-09-07 15:30:00 2019-09-07 17:00:00 America/Denver The Medium is the Message Marmalade Branch 280 West 500 North Salt Lake City, UT 84103

Saturday, September 07
3:30pm - 5:00pm

Add to Calendar 2019-09-07 15:30:00 2019-09-07 17:00:00 America/Denver The Medium is the Message Digital Artworks by Martin Novak Marmalade Branch 280 West 500 North Salt Lake City, UT 84103

Digital Artworks by Martin Novak

Exhibit runs from August 27 — October 4

Artist Statement

“The medium is the message” is a phrase by author Marshall McLuhan who pointed in his book Understanding Media: The Extensions of Man, published in 1964, that the nature of the medium will affect the meaning of its content and the content is directly related to its media. His view of the media directly effecting its content is appropriate to digitally based work. Digital media shapes our lives at every level from emotional, intellectual, physical, interpersonal to professional. Digital media generates the content and meaning of our culture our world views and our behavior today.

This idea of the media shaping the content of the work resonates with me. As an interdisciplinary artist my work is the outcome of mainly digital processes such as simulation, manipulation, reorganization on every level of the process. I use digital technology to shape and reshape elements in purely virtual environment to create composite, unexpected and multidimensional object.  This work explores the process of manipulation, reproduction and reformatting simple visual elements, to composite and organic objects that are reminiscent to me of organic elements and processes.  Starting at the basic geometry, through the process of manipulation, repetition and recombination the process-based work outcome is determined by chance.  As artist I control the process and its direction, the media establishes its shape and form and the viewer will define its meaning. 

Artist Bio

Martin Novak is an interdisciplinary media artist. Received his BFA in Photography and Intermedia Sculpture from University of Utah, MFA in Studio Arts and Master of Arts in Art Education from University of Illinois Urbana-Champaign. Currently Martin teaches interdisciplinary digital media courses in Art and Technology at University of Utah.

His work was featured in The Book of Alternative Photographic Processes; and shown in Chicago’s I Space gallery, Spaces gallery in Cleveland, Utah Museum of Fine Arts, in solo and group exhibitions. Martin’s work is also in collection of the College of Business Illini Center in Chicago and has been collaborating on digital media projects for private and public organizations.

AGE GROUP:   All Ages  

EVENT TYPE:   Arts & Creativity  

TAGS:   Art Reception  

Marmalade Branch

Phone: 801-594-8680

Mon, Aug 03 9:00AM to 9:00PM
Tue, Aug 04 10:00AM to 9:00PM
Wed, Aug 05 10:00AM to 9:00PM
Thu, Aug 06 10:00AM to 9:00PM
Fri, Aug 07 10:00AM to 6:00PM
Sat, Aug 08 10:00AM to 6:00PM
Sun, Aug 09 Closed

About the library

The Salt Lake City Public Library's Marmalade Branch is the anchor of a mixed-use project developed as a key part of the Redevelopment Agency (RDA) of Salt Lake City's master plan for the Marmalade/West Capitol Hill area of the city. The neighborhood serves as a gateway to Salt Lake City from the north, and the Marmalade Branch is both a hub for neighborhood gatherings and an important welcome for visitors, highlighting a focus on development in the area. On-street parking is available on 500 North and 300 West, and UTA routes offer service with stops immediately in front of the Library on 300 West.

The two-story Marmalade Branch, designed by Blalock & Partners Architectural Design Studio and completed in early 2016, provides 18,600 square feet of new construction to support a thriving and growing community. The first floor includes the Moka Cafe, featuring local coffee and chocolate; a Creative Lab with the latest maker technologies like 3D printing and music-making software as well as "old school" tech such as sewing machines and a turntable; a flexible Children's area; and the very popular Music and Movies collection. The second floor includes the Adult collection, study rooms for a range of group sizes, and a large, flexible multi-purpose room with tiered seating to allow for a wide variety of events. The multi-purpose room has already been very popular with the community, hosting community feedback sessions, film screenings, TEDx events, music recitals, and the highly-popular Coffee and Chocolate Society. The second floor also features a wrap-around terrace offering views of the Capitol Building to the east, Salt Lake City's picturesque skyline and landscape to the south and, to the north, views to a public plaza and open green space as part of a new mixed-use development.

The project utilizes an exterior shading device along the west-facing glass to minimize solar heat gain yet still promote a dynamic interaction with the street and passersby. Its compact footprint reduces land use and allows for a high-performance building envelope. The use of LED lights, lighting control systems, occupancy sensors, and daylight harvesting reduce the amount of electrical energy consumption while the flood of natural light creates an inviting interior environment for patrons and an efficient, balanced workplace for staff. In honor of these sustainability features, the Marmalade Branch was awarded the LEED Silver certification from the US Green Building Council (USGBC).

Upcoming events

Tue, Aug 04, 3:00pm - 4:00pm

Thu, Aug 06, 10:15am - 10:45am

Thu, Aug 06, 11:00am - 11:45am

Thu, Aug 13, 10:15am - 10:45am

Thu, Aug 13, 11:00am - 11:45am

Fri, Aug 14, 3:30pm - 5:00pm

Sat, Aug 15, 11:30am - 1:00pm

Mon, Aug 17, 7:00pm - 8:00pm

Thu, Aug 20, 10:15am - 10:45am

Thu, Aug 20, 11:00am - 11:45am

Thu, Aug 27, 10:15am - 10:45am

Thu, Aug 27, 11:00am - 11:45am

Tue, Sep 01, 3:00pm - 4:00pm
Children's Area